- 6.7%
Click-through rate achieved
Yammas Greek Restaurant needed to fill tables during off-peak hours and compete with established restaurants in their area. We built targeted local SEO and paid search campaigns that drove hungry diners straight to their reservation page. The result? A 6.7% click-through rate on paid ads—more than triple the restaurant industry average—and a steady stream of new customers discovering authentic Greek cuisine and experience.
About Yammas Greek Restaurant
Yammas Greek Restaurant is an establishment serving authentic Greek cuisine made from traditional recipes passed down through generations. Specialising in fresh Mediterranean flavours, grilled seafood, and classic Greek dishes, Yammas creates a warm, welcoming atmosphere where every meal feels like a celebration of Greek culture and hospitality.
The challenge
Yammas faced the classic restaurant marketing problem: how do you stand out in a crowded market without wasting money on ads that don’t bring customers through the door? They had great food and loyal regulars, but struggled to attract new diners during weeknights and needed to build awareness beyond their immediate neighbourhood.
Traditional restaurant marketing wasn’t working-print ads brought minimal response, and generic social media posts weren’t converting browsers into diners. They needed campaigns that targeted people actively looking for restaurants right now, not just building vague brand awareness.
Services Used:
STRENGTH IN NUMBERS
Business impact
Yammas saw immediate results from targeted local campaigns. With exceptional click-through rates and cost-efficient advertising, they filled tables during previously slow periods and attracted diners actively searching for Greek restaurants.
Average Click-Through Rate
People Saw the Ad
Cost Per Website Visit
Our Approach
Yammas needed customers, not vague brand awareness. We built hyper-local paid social campaigns targeting people within 5 miles. Every ad highlighted what made them different—authentic Greek experience, fresh Mediterranean flavours, warm hospitality.
We tested multiple ad variations, optimised weekly based on performance, and focused the budget on the times people actually make restaurant decisions. The result? Exceptional click-through rates and a steady flow of new diners.
- Paid social advertising (Facebook & Instagram)
- Hyper-local audience targeting and segmentation
- Ad creative development and A/B testing
- Web design
- Weekly campaign optimisation and budget management
