- 25%
Cost savings vs delivery platforms
Piccolo Sourdough Pizza was losing 30% of every order to Deliveroo’s commission fees—despite having their own delivery fleet. They needed a solution that let customers order directly while maintaining the convenience everyone expected. We built a custom online ordering system integrated with their website and thermal printer, automating the entire process. The result? 25% cost savings, 10% discounts for customers, and complete control over their ordering experience.
About Piccolo Sourdough Pizza
Piccolo Artisan Sourdough is a pizzeria in Orpington, established in 2023, specialising in authentic sourdough pizza made with 72-hour fermented dough and organic flour. Using traditional techniques and locally sourced ingredients, they craft artisan pizzas that honour centuries-old Italian methods while delivering exceptional flavour in every slice.
The challenge
Piccolo faced a problem common to many restaurants: Deliveroo was taking 30% commission on every order, eating into their already tight margins. Despite having their own delivery fleet, customers defaulted to Deliveroo because it was familiar and convenient.
Directing customers away from delivery platforms seemed impossible—asking people to call in orders or pay cash on delivery felt outdated and created friction. They needed a modern online ordering solution that matched Deliveroo’s convenience while keeping orders in-house.
Services Used:
- Business Strategy, Custom Development, Direct Sales
STRENGTH IN NUMBERS
Business impact
Within 4 weeks, Piccolo launched their own ordering system and immediately started saving on every order. Customers got lower prices, Piccolo kept more profit, and the automated system made operations smoother than ever.
Cost Savings vs Deliveroo
Customer Discount Offered
Just 4 Weeks From Start to Launch
Our Approach
Piccolo needed their own Deliveroo—minus the 30% commission. We built a custom online ordering system that integrated seamlessly with their existing website, connected directly to a thermal printer in their kitchen, and processed payments through Stripe at just 3% fees.
Every order automatically prints in the kitchen, customers can track their delivery status, and the entire system runs without manual intervention. No phone calls, no cash handling, no platform commissions—just smooth, automated ordering that keeps customers happy and profits in-house.
- Custom online ordering system development
- Website integration and design optimisation
- Thermal printer integration for automatic order printing
- Stripe payment gateway setup and configuration
- Order management and tracking system
