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Dr. Giovanna Maraula had the expertise but struggled to attract clients. As a neuroscientist and functional medicine practitioner, she needed a website that positioned her authority and converted visitors into paying clients. We built a conversion-optimized site with integrated SEO, taking her from 0-1 clients per month to 5+ paying clients within 2 months—no magic formulas, just a website that actually works.

About Dr. Giovanna Maraula

Dr. Giovanna Maraula is a neuroscientist and functional medicine practitioner specializing in clinical nutrition. With advanced expertise in neuroscience, global medical affairs, and personalized health approaches, she helps clients optimize their wellbeing through evidence-based functional medicine and nutritional strategies.

Axosocial Case Study - Dr. Gio

The challenge

Dr. Giovanna had the credentials but lacked client flow. As a highly qualified neuroscientist and functional medicine practitioner, she needed more than just a website. She needed a client acquisition system. Her existing online presence wasn’t positioning her expertise or converting visitors into paying clients. She was getting 0-1 clients per month, despite having specialised knowledge that could help hundreds of people.

The problem wasn’t her expertise-it was how potential clients experienced her online. No clear value proposition, poor website structure, and zero search visibility meant qualified prospects never found her in the first place.

Services Used:
STRENGTH IN NUMBERS

Business impact

Within 2 months of launching her new website, Dr. Giovanna went from struggling to find clients to consistently booking 5+ new clients monthly. The conversion-optimised site with integrated SEO turned her online presence into a client acquisition machine.

5X

More Monthly Clients

SEO

Increased SEO Visibility

Design

Optimised Visual Design

Our Approach

Dr. Giovanna needed a website that positioned her expertise and converted visitors immediately. We built a conversion-focused site with integrated SEO, featuring clear service descriptions, strong calls-to-action, consultation booking integration, and content optimised for both search engines and AI platforms like ChatGPT.

Instead of treating design and SEO as separate projects, we built them together from day one. The result? A website that ranks well AND converts visitors into paying clients.

Services we provided for Dr. Giovanna Maraula: