- 280,000+
Impressions Generated
Munchkin Sports needed to reach more parents during peak enrollment season. We built targeted social media campaigns focusing on parents within a 10-mile radius, creating content around specific pain points: affordable holiday camps, gentle sports introduction for shy children, and structured activities during school breaks. The result? 280,000+ impressions and 6,000+ qualified website visits from a £1,150 budget.
About Munchkin Sports
Munchkin Sports is a children’s sports coaching company based in Bromley, gently introducing children aged 2-11 to sports and physical activity. They run weekly coaching sessions and holiday camps featuring rugby, football, athletics, netball, basketball, tennis, cricket, dance, and arts & crafts—creating a fun, non-competitive environment where children build confidence and develop new skills.
The challenge
Munchkin Sports faced a common problem for local service businesses: how do you reach your ideal customers without wasting money on broad, ineffective advertising? They had limited budget for marketing, competed against well-established sports clubs with bigger marketing spend, and needed to attract parents specifically interested in children’s sports programs in the Bromley area.
Traditional advertising wasn’t viable—local magazine ads were expensive and untargeted, and generic social media posts weren’t reaching the right audience. They needed a strategy that could generate maximum visibility with minimal budget, targeting parents actively looking for children’s activities during key enrollment periods for weekly classes and holiday camps.
Services Used:
- Paid Advertising, Social Media Marketing, Strategy
STRENGTH IN NUMBERS
Business impact
Within 6 weeks, Munchkin Sports saw a massive rise in the number of registrations for their summer camps in Bromley. The numbers tell part of the story-but the real impact was in the packed holiday camps and growing weekly class rosters.
People saw the ad
Website Visits
Total Ad Spend
Our Approach
Munchkin Sports needed reach without waste. We built hyper-targeted Facebook and Instagram campaigns focused on parents within 10 miles of their Beckenham location, created content that addressed real pain points (affordable camps, confidence-building for shy kids, structured activities), and optimized daily based on what actually converted.
Every pound was tracked, every campaign was tested, and every decision was data-backed. No guesswork. No vanity metrics. Just systematic growth.
- Paid social advertising (Facebook & Instagram)
- Hyper-local audience targeting and segmentation
- Email Marketing
- Web design
- Performance tracking and reporting
